Archive | February, 2015

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GOOGLE ADWORDS – AN EVEN CLEARER PICTURE

February 23, 2015

BACKGROUND AND INTRODUCTION   On 29 October 2014, the Gauteng Local Division, Johannesburg handed down its judgment in the case of Cochrane Steel Products (Pty) Ltd v M-Systems Group (Pty) Ltd and Another (Case number 39605/13). Essentially this case dealt with the bidding on keywords (relative to Google advertising) which are the trade mark of […]

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