Archive | July, 2017

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WHAT’S TRADEMARK GENERICIDE? GOOGLE IT.

July 5, 2017

Is the Google trade mark unprotectable? Ever said, “I googled it” or “Check Google”? The verb ‘to google’, meaning to ‘look up or search online or on the internet’ – on Google itself, or elsewhere, using other search engines – has become widespread in our daily lexicon. But has this rendered the GOOGLE trademark unprotectable? […]

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