Archive | March, 2017

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Can you register a trade mark for the smell of a hamburger?

March 15, 2017

The registrability of “non-traditional” trade marks Trade marks are badges of origin, showing consumers a link between the goods being sold and/or services being provided and their owners. In South African law, trade marks can be separated into two distinct categories: “traditional” and “non-traditional”. This article looks at how the latter can be protected. First, […]

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